The triggers are available via Soho Media’s InGame.Ad™ platform, which is easily integrated with ad servers and CMS software for display on desktop, mobile and digital out-of-home. The triggers are fully automatic and activate ads 10 seconds after the actual event happens.
MLSE, which owns the Toronto Raptors, used Soho Media to trigger real-time ads on digital signage at Union Station each time the team made a 3-pointer during the 2016 NBA playoffs:
Union Station’s Digital Columns Bring Real-Time Game Updates with First-In-Canada Technology from Gridcast Media Inc. on Vimeo.